I’ve been involved as an investor with Invisible Ink Tattoo Removers, so when I joined as CEO a short time ago, I was so happy to find a group of hard-working, friendly and committed teammates with a passion for helping people change through the tattoo removal process, across our 20 centers nationwide.
I was so happy that I decided to start my own tattoo removal journey.
And we celebrated a major accomplishment in 2018 – crossing the 50,000 tattoo removal treatment threshold. We are ONLY focused on tattoo removal – not the buffet strategy that other aesthetic providers employ, hoping to utilize their lasers to the max.
Specialization breeds expertise and excellence – and the 50,000 safe, effective tattoo removal treatment milestone is a result of that focus and dedication to being the best at one thing.
But, we needed to do more than just focus on treatments. That’s why we clarified and recommitted to our core values.
Invisible Ink was founded on a simple insight… People change. Our relationships change. Our bodies change. Our lives change. So… why do tattoos have to be forever?
Our purpose is to help people embrace their changes, skin deep and beyond. Our stated values are:
WE HELP PEOPLE CHANGE WITH INTEGRITY
We do what we say we will do (and more) to exceed expectations; we treat our fellow teammates, clients and partners as we would our own friends and family.
WE HELP PEOPLE CHANGE WITH LASTING RELATIONSHIPS
This means we are in the people business, first. We act with empathy. We build trust in everything we do. We are candid and transparent. We can openly challenge each other to improve. We remember we are in this for the long term; without our relationships, what do we have?
WE HELP PEOPLE CHANGE WITH SCIENCE AND TECHNOLOGY
We are seekers and tellers of truth. We believe in the spirit of continuous improvement. Life is a series of trial and error; intelligent failure is accepted and rewarded in our culture. We must remain nimble and ahead of the curve to deliver safe and effective experiences for our clients.
WE HELP ANYONE CHANGE, WITHOUT JUDGMENT
This means we are inclusive. We aim to create a safe, welcoming environment. We are stronger through our diversity. We believe everyone has a right to be who they want to be and the enhanced ability for anyone to change makes the world better.
These values guide and shape our approach to how we fulfill our purpose. They also establish boundaries for what we will not tolerate as we operate the company. Acting in a way that is inconsistent with our values comes with consequences.
In 2019, we want to continue to be the best and biggest tattoo removal specialist in the country. (Hey, it’s important to verbalize your goals!) So, expect to see a few improvements in our existing centers and some new cities on the map!
More importantly though, we plan to keep working hard for each other to help our clients to embrace change, skin deep and beyond.
Stay tuned for more REAL stories of change from real people—we’re talking our leadership team, laser managers, clients, and tattoo artist ambassadors.